Measure J passed on November 2.
Read the press release for
the full 2004 election results.

TALC Endorses Measure J

For the past two years, TALC coordinated a broad effort to influence the renewal of Contra Costa's transportation sales tax (formerly known as Measure C, now known as Measure J). The final Measure J package is a big step forward for the county. Over half the funding supports alternatives to solo driving: 44% to mass transit and alternatives to driving and 9% to HOV-related highway projects.

Measure J funds all of the programs recommended in the Transportation for a Livable Contra Costa County platform signed by 40 groups throughout the county, although at lower funding levels than the platform recommended. The smart growth incentive and safe transportation for children programs would be the first of their kinds to be supported by a transportation sales tax in California. Reflecting the view of some member groups, TALC's Board also maintains some reservations about the final measure, and we commit to working with elected officials and stakeholders in the county to address these reservations.
 

To learn more about Measure J, click here
To visit the official "Yes on J" website, click here

What is Measure J? (formerly known as Measure C)

The existing Measure C is a transportation sales tax initiative that was approved by voters in Contra Costa County in 1988. Though the sales tax does not expire until 2009, the Contra Costa Transportation Authority (CCTA) has created a new spending plan and growth management program, known as "Measure J," that will appear on the November 2004 ballot.

The new Measure J would distribute $2 billion in transportation funding over 25 years. This is a once-in-a-generation opportunity to choose investments that will expand our transportation choices, improve our quality of life, and make sure the transportation system serves those who need it most!

NOTE: Many older pages on this website refer to the sales tax as "Measure C," because that is how it was known until August 2004.

For more information

> What You Can Do!

> Platform of Public-interest recommendations for the new Measure C: Transportation for a Livable Contra Costa County.

> List of 40 groups that have endorsed the platform.

> Transportation for a Livable Contra Costa, TALC's comprehensive report which shows how the new Measure C could expand transportation choices and foster smart growth. Published June 18, 2003 by Transportation and Land Use Coalition.

> Cleaning the Air, Growing Smarter. TALC’s newest report shows how transportation and land use changes could improve public health in Contra Costa. Published November 17, 2003 by Transportation and Land Use Coalition.

> Background on the existing Measure C sales tax.

> More information on the 3 alternatives CCTA adopted in July 2003.

> More information on the EPAC Alternative developed in February 2004 by members of the public diverse CCTA appointed to advise them on Measure J.

> Analysis of the Final Measure J Package

> TALC's Endorsement of Measure C.

> Contact info for CCTA and its Board.

     Transportation and Land Use Coalition © 2002     510.740.3150        info@transcoalition.org         Update: 09/09/05