Dig a Little Deeper:
Links, Resources, and Related Materials
Toolkit Links: Check out the
Employer's Guide that you can print out and give to employers interested in participating in and/or sponsoring Bike to Work Day events.
Two useful resources to give to beginning cyclists considering participating in Bike to Work Day events include the
Participant Checklist and the
How to Ride a Bike Guide.
For a concise summary and timetable on how to market and promote your Bike to Work Day events in the local media, see
Selling Bike to Work Day to the Local Media by Dan Gindling, RoDan Public Relations.
For general information about the benefits of bicycle commuting
compared to driving, see the
Bike Commuting Fact
Sheet.
Internet Resources: The official website for
California Bike to Work Day
provides a good overview of the event, as well as having numerous links and contacts for getting involved.
Also, check out the website of the California Bicycle
Coalition, the statewide organizer of Bike to Work Day and Bike Commute Week events.
BikeLink has made several good resources available on its website that can help you organize and promote Bike to Work Day and Bike Commute Week events, including:
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A Quick
Overview
of the history and purpose of Bike to Work Day that you can use to recruit participants, volunteers, and sponsors.
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An
Official Proclamation that can be adapted by your local City Council or County Board of Supervisors to pass an official resolution to raise the visibility of your community's Bike to Work Day events.
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A
Sample Newsletter Article that can be included in any company's newsletter, website, and/or e-mail communications with its employees in order to spread the word among commuters.
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A
Sample Press Release that you can modify and give to local media outlets to promote Bike to Work Day events in your community.
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Information for San Francisco Bay Area residents about Bike to Work Day activities in that region as well as assistance for regional event coordination can be found at the
RIDES
website.
The Santa Barbara Bicycle Coalition's Bike to Work Day website provides useful information on the unique features of their Bike to Work Day, along with general information about bicycling in Santa Barbara.
For ideas on promoting Bike to Work Day events on college/university campuses
(e.g., a "Bike to Campus Day" at your college or
university), see the website of the UCLA Bicycle Advocacy Committee
(BAC).
The Pedestrian and Bicycling Information Center's
(PBIC) mission is to improve the quality of life in communities through the increase of safe bicycling as a means of transportation and physical activity. The BIC focuses its efforts in four areas: serve as an information clearinghouse, conduct pedestrian and bicycle research, translate research and knowledge into practice, and promote national awareness of pedestrian and bicycle issues.
Finally, for inspiration and motivation, check out these photos from a recent Bike to Work Day event in San Francisco at the
website for the San Francisco Bicycle Coalition.
Other Resources: Two good books on how to conduct innovative and low-cost public relations for your Bike to Work Day events are
Guerrilla P.R. by Michael Levine and
Targeted Public Relations by Robert W. Bly.
  
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