Guide: An Overview of the Tool
What is it?
Car sharing programs are membership
organizations that allow users to share a fleet
of vehicles that are located throughout the
community. These programs allow individuals,
organizations, and small companies the use of
cars without the hassles of ownership such as
parking, maintenance, and insurance. Car sharing
is distinct from rental car agencies because
they allow, and in fact encourage, using a car
for only a few hours as opposed to the 24-hour
minimum rental term at most rental agencies.
Additionally, car share vehicles are located in
easily accessible neighborhood ‘car share
depots’ as opposed to sometimes less accessible
car rental lots. These depots are generally
self-accessing, available 24/7 and do not
require a rental car person to check the car in
or out.
Car sharing
programs were pioneered in Switzerland and
Germany in the 1980’s as a means of reducing
vehicle ownership. In 1998, they spread to the
United States and have grown exponentially
according to
Innovative Mobility. As of July 2003, there
were 13 operational car sharing organizations in
the United States and another 9 programs in the
planning stages. Collectively, the US programs
have over 25,000 members sharing more than 700
vehicles. Switzerland, with its widespread car
sharing program, supports over 53,700 members
with 1,720 cars in 400 communities.
Car sharing is a
cost-effective alternative to vehicle ownership
for individuals who do not need a car every day
and/or who could drive less that 6,000 miles a
year, or up to 10,000 miles a year in areas
where the price of gas and other operating costs
like parking and toll charges are higher than
average, like the San Francisco Bay Area.
(View the whole
report from the
Victoria Transport Policy Institute in the
Dig a
Little Deeper section of this report, or see
City CarShare’s site for information about
the Bay Area). Thus, car sharing programs have
the potential to allow people who drive
infrequently, as well as households that already
own one car but occasionally need a second, to
either sell a car or avoid buying a second one,
thereby saving several thousands of dollars per
year while maintaining the mobility and
convenience of a personal vehicle.
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Car sharing programs can reduce
the hassles associated with vehicle ownership,
including finding and paying for parking.
(Source: California Center for Innovative
Transportation) |
Why use it? The potential benefits
of car sharing programs include reduction of car
ownership and reduction in total vehicle miles
traveled. The associated benefits of reduced car
use include reduced air and noise pollution, a
decrease in traffic congestion, and less land
dedicated to parking spaces and expanded roads
and highways (see the online graphic animation
“Get to Car Share City” to envision the
benefits of car sharing). Additionally, car
sharing provides a low-cost alternative for
those who occasionally need a car but who cannot
afford the costs of owning one full-time. This
is because car sharing allows people to pay for
a car only when they’re actually driving it,
rather than paying for a car all the time (i.e.,
24 hours a day, 365 days a year), even when its
not in use.
Below is an
in-depth description of some of the many
potential benefits of that a car sharing program
can bring to your community (this discussion
adapted from the
Victoria Transport Policy Institute’s study
Evaluating Carsharing Benefits by Todd
Litman; jump to the Toolkit
Links in the
‘Dig A
Little Deeper Section’ for a PDF version
of this document within the Toolkit that you can
read or print out).
Savings for motorists. Vehicle ownership is a
major household expense for all families, but it
can be an extremely heavy financial burden for
moderate- and low-income households. For
example, despite the fact that the average North
American car is driven just 66 minutes a day the
average US household spent 14.8% of its total
income on vehicles and vehicle-related expenses
in 1998, according to the
CarSharing Network. And a
2003 report by the
Surface Transportation Policy Project (STPP)
found that transportation costs are now taking
an even bigger bite out of the family
pocketbook, with more than 19% of the household
budget of US families spent on transportation
(second only to housing and greater than food
and health care combined). The report also found
that the nation’s poorest families are
especially hard hit, spending more than 40% of
their take home pay just to get around (an
increase of 33% since 1992). The rising cost of
transportation makes more difficult for lower
income families to afford housing, health care,
and other critical services.
Thus, even by the most conservative accounting,
most households that share rather than own a car
can reasonably save $500 to $1,500 per year
through reduced spending for vehicle operation
and maintenance expenses. Some households will
save even more (for example, those that have to
pay for parking at work and/or at home will save
on parking costs if they shift some trips to
transit, biking, and walking and use car sharing
for those trips where they must drive). Car
sharers may also value the convenience of
avoiding vehicle maintenance and cleaning tasks
as well as the security of not worrying about
the possibility of facing unexpected repair
bills.
Increased mobility
for the disadvantaged. Car sharing provides
people who cannot afford to own a private car
the ability to use a vehicle occasionally. The
benefits of car sharing to low-income people can
be significant since their mobility is often
constrained by the limitations of public
transportation. For example, giving somebody who
currently has no access to an automobile the
ability to drive just once or twice a week is
likely to serve trips that are critical for the
functioning of their household (i.e. trips to
the doctor and grocery store) and that are
currently either delayed or taken on other modes
that can extremely inconvenient for families
with two working parents. For example, off peak
transit service can often take too long or
require too much walking, especially for parents
with small children. Car sharing increases
transportation equity by improving the mobility
options of low-income families.
Reduced public
subsidies to drivers. Motorists receive numerous
hidden public subsidies that cost everybody in
society regardless of whether they drive or not
(for more information on these subsidies for
driving and how to combat them in your
community, see the
Charging Market Prices for Parking,
Congestion
Pricing and HOT Lanes,
Parking Cash Out, and
Reduce/Eliminate
Parking Requirements tools
in this Toolkit). Car sharing can reduce these
unfair subsidies and direct taxpayer’s money
towards more economically productive and
socially beneficial programs. Just some of the
examples of the social costs that can be reduced
by car sharing include the following (according
to
Victoria Transport Policy Institute):
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The costs to
society of urban freeway congestion are
estimated to average 6-9¢ per mile under
‘moderate’ congestion (traffic speeds of
50 mph) and 37¢ per mile when congestion
is ‘heavy’ (traffic speeds of less than 40
mph). |
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An average vehicle
receives $414 to $1,232 per year in
parking subsidies. |
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Local governments
can spend upwards of $275 per vehicle on
local roads and traffic services that are
funded by general fund (i.e. taxes paid by
everyone regardless of whether they drive
infrequently or not at all). Motor
vehicles are major contributors to air,
noise and water pollution, and it is rare
that either the public health costs of
this pollution (such as increased rates of
childhood asthma in urban areas) or its
clean-up costs are ever fully accounted
for in the costs that people pay for
buying and using their cars. |
Better
communities: transportation and land use
benefits. Car-sharers tend to use car more
efficiently, taking transit, walking, or
bicycling when possible. By reducing vehicle
travel, car sharing can help reduce congestion,
the need to expand road and build parking
facilities, accidents, pollution, resource
consumption, and other environmental impacts
caused by cars.
"Sharing" a car
also means "sharing" a parking space.
Car-sharers are much more likely to give up a
private automobile or refrain from buying a
second automobile, decreasing the amount of
parking needed to serve their households or
businesses. By reducing the need for excessive
traffic standards and parking requirements
imposed on new development, car sharing allows
more flexible, infill development and helps
create more compact, bikeable, and walkable
communities. These benefits can be particularly
significant in higher density urban
neighborhoods where car-sharing is most feasible
and the costs of providing parking spaces are
greatest.
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Excessive traffic standards and
parking requirements are based on the assumption
that everyone owns a car and that they drive
their car everywhere they go. These requirements
lead to widened roads and reduced densities, and
create neighborhoods that support cars instead
of the needs of people. Car sharing removes the
justification for these requirements and
therefore makes it easier to build compact,
infill development that creates neighborhoods
that are more hospitable to pedestrians and
bicyclists. (Source:
Co-operative Auto Network) |
Economic
development. Car sharing can increase
the economic productivity of your community by
allowing job seekers who cannot afford a
personal vehicle to use a car while searching
for employment or for work-related tasks for
which a car is occasionally needed (such as
meetings out of the office). Car sharing can
also fill special market niches for vehicles
among businesses. For example, small businesses
could use a car sharing service as a more
efficient and flexible alternative to owning or
leasing a fleet of vehicles that receive only
occasional use.
Introducing
new and cleaner vehicle technologies.
Car sharing can help introduce and test new,
more environmentally-friendly vehicle
technologies. Many car sharing organizations
employ electric vehicles or hybrid vehicles.
Additionally, there are tax incentives in some
locales, especially California, for automakers
to partner with car sharing programs to increase
the use of alternative energy vehicles.
Vehicle
choice. Motorists often purchase
vehicles that exceed their usual needs in a
vehicle in order to be prepared for occasional
peak demands (i.e., they buy more capacity
and/or performance than they need on a daily
basis– such as a van, truck, or SUV– although a
cheaper, smaller, and/or more fuel-efficient
vehicle would usually be adequate for most of
their trips). Because most car sharing
organizations offer a choice of vehicle types,
users can choose the vehicle type that best
meets their needs for a particular trip. This
benefits drivers, who can purchase less
expensive, smaller, and/or more fuel efficient
cars for their daily needs and then ‘car share’
a minivan for when relatives visit or a truck
for helping a friend move. The expanded vehicle
choice made possible by car sharing may also
provide benefits to the general public as well,
by reducing the use of oversized vehicles when
smaller vehicles are adequate, thereby
potentially reducing energy consumption, air
pollution, traffic congestion, and parking
shortages.
Option
value: it’s there if you need it. Even
people who do not currently make use of car
sharing program may benefit from having this
option available in case of emergencies or if
their situation changes (this is called the
‘option value’). For this reason, people who
currently own their own vehicle and drive
regularly may value having car sharing program
in their neighborhoods, just as many drivers
value the existence of public transit service
even if they only occasionally take transit,
because they know that ‘it’s there if you need
it.’
How does it
work? Car sharing is a very simple
concept that is easy for people to understand
and use. The rest of this section explains how
car sharing works from the perspective of
potential users as well as from the perspective
of someone who wants to set-up a car sharing
organization.
Just sign up and drive. Most car
share organizations make it very simple to join,
as long as a person meets a few basic
requirements. Although each group is different,
common requirements include:
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Minimum age
of 21years |
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Valid
driver’s license and a minimum of one year
of driving history |
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Relatively
clean recent driving history (i.e. no more
than two incidents in the past few years) |
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No major
violations or alcohol related violations
on your driving history |
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A major
credit card |
These requirements are frequently mandated by
the organization's insurance carrier and are
non-negotiable. An additional element of
successful use of car share organizations is
access to the internet, as many organizations
provide only online application and reservation
services. Finally, there may be an initial
deposit fee and/or a one-time application fee
associated with joining.
Once an
application to join a car sharing organization
is approved (a process usually taking 2-14
days), it is generally very simple for a new
member to start driving a car share vehicle.
Because each organization has a distinct
reservation system and key access system, they
usually orient new members on how to use the
access keys and where their cars are located.
As the map of the
‘car share depots’ in the City of San Francisco
below shows, cars are ideally distributed in
numerous locations throughout the community in
order to make the service accessible to as many
people as possible. Locating car-sharing pickup
spots near transit stations maximizes the
ability of members to link their driving and
transit trips together.
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This map illustrates the many
locations that City CarShare members can access
vehicles in San Francisco. City CarShare has
responded to the needs of its members by
clustering depots in central areas that are most
accessible by public transit. (Source:
City CarShare) |
Each organization has a distinct cost structure
which will be influenced by regional costs of
gas and parking. Rough guidelines for the costs
associated with car sharing are as follows (see
the chart in the
Show Me the Money
section for more specific car sharing rates from
across the country:
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Monthly
memberships usually cost around $5-20, and
yearly memberships range from $50-250. |
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North
American car share organizations typically
charge a refundable deposit of $300-500. |
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Rental fees
are $2-16 per vehicle-hour, plus 18 ¢-50 ¢
per mile including gas and insurance. |
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There are
often special reduced rates for extended
trips and infrequent users, additionally
some organizations offer special rates for
students or low income individuals. |
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Businesses
can often apply for special rates for
their employees, or households can apply
together to reduce upfront and membership
costs. |
Organizing
and running a car sharing organization.
Car sharing programs can be run as a for-profit
or non-profit business venture or as a
co-operative organization (also know as a
‘co-op’). Regardless of the organizational
structure, most car sharing membership prices
are kept relatively low so that car sharing
remains a cost-effective alternative to
ownership for people who drive less than
6,000-7,500 miles per year. The user charges
discussed in the
Just
sign up and drive section (e.g.,
membership fees and deposits, hourly rates, and
mileage charges) typically cover vehicle
operating expenses, including fuel and
insurance, but each organization must design its
own pricing system.
Car sharing organizations typically maintain a
ratio of 20-50 members for each vehicle in their
fleet, which is usually adequate to insure that
cars are almost always available when a member
needs one (although organizations with members
who are frequent users will need to increase the
size of their fleet as necessary). Recent
research indicates that the ratio of members to
actual drivers has in fact been increasing in
the past few years, which may be related to an
increase in small business membership (who
usually enroll all of their employees so that
the service will be available to anyone if
needed, even though not all employees will be
heavy users of the service). To learn more about
the best practices and lesson learned from
existing car sharing organizations around the
world as well as read case studies of the
programs in San Francisco and Amsterdam, jump to
the ‘Who
Else is Doing It?’ section. To learn more
about the concept of station cars, a program
related to car sharing,
see the sidebar
Variation on the Car Sharing
Theme: ‘Station Cars’.
 
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